Archivio di Aprile, 2017

SHAPE TRADEMARK

After an initial refuse of the examination division, the European Trademark 002632529 has been granted after an appeal procedure. The European Trademark 002632529, below reported, is a shape trademark of the famous snack KITKAT®. The owner of the trademark (Société des Produits Nestlé S.A.) demonstrated, during the appeal procedure, that the shape of the KitKat® was spontaneously recognized by the public in ten member state of the European Union (which represented over 80% of the overall EU population) proportions varying from 30 % (Finland) to 88 % (UK). Therefore, appeal commission, established Continua a leggere […]